Waffle

A New Touch

In our quest to create a "soft yet self-standing bag," we arrived at a manufacturing method that bakes the material like a waffle in an oven, combined with the waffle slab structure used in architecture. The "FUL" at the end of "WAF-FUL" is the same suffix "FUL" as in BEAUTIFUL or POWERFUL, meaning "full of" or "filled with," and expresses a series full of softness and functionality.