52 BY HIKARUMATSUMURA × YUMI ADACHI

52 BY HIKARUMATSUMURA and actress Yumi Adachi collaborate to create the unique handbag "PASSION," designed to "wear emotions."

The experimental design bag brand "52 BY HIKARU MATSUMURA" announces the new bag "PASSION," a collaboration with actress Yumi Adachi. This product is a special collaboration in the "MISS ROBOT" series, which allows for the free construction of shapes, colors, and patterns by combining square modules without using any thread or needles.

"PASSION" is a "beyond-the-everyday" bag born from a passionate dialogue. "52 BY HIKARU MATSUMURA" designer Hikaru Matsumura and Yumi Adachi repeatedly held discussions, selecting each piece's color and pursuing new forms to create this bag. The design, woven from passion and intuition, goes beyond the conventional framework of bags and presents a new option: "wearing emotions."

"PASSION," born from the collision of passions. Experience this special product as a step to unleash and accelerate your passion onto the canvas of fashion.

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Reservations begin in limited quantities on Friday, October 10, 2025, at 10:00 AM.
Reservations close on Friday, October 31, 2025, at 11:59 PM.

Y. ADACHI

Yumi Adachi

Born on September 14, 1981, and hailing from Tokyo. She began her career as a child model at the age of two, and truly rose to prominence in 1994 with the NTV drama "Homeless Child." A line from this series became a social phenomenon, even winning an award for new and流行 words. Since then, she has appeared in numerous dramas and films as a versatile and skilled actress. Her activities are diverse, including the production of fashion brands.

52 by hikarumatsumura

With "experimental design to create new value no one has ever seen" as its theme, MISS ROBOT is a series of bags that can be freely changed in shape, size, color, and pattern by combining square modules without using thread or needles. Along with the flagship WAF-FUL series, these bags propose a unique approach that goes beyond conventional methods. More than just a product, they offer new value by presenting the possibility of bags that go beyond common sense.

Collaboration Item

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¥20
¥20
Tax included.
This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product. Add details on color, materials used, sizing, and where it was made.

Your product's name

¥20
¥20
Tax included.
This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product. Add details on color, materials used, sizing, and where it was made.

Your product's name

¥20
¥20
Tax included.
This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product. Add details on color, materials used, sizing, and where it was made.

Your product's name

¥20
¥20
Tax included.
This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product. Add details on color, materials used, sizing, and where it was made.

Your product's name

¥20
¥20
Tax included.
This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product. Add details on color, materials used, sizing, and where it was made.

Experience in Stores

52 D.L. STORE

This product can also be viewed at our Minami Aoyama store. For details, click here

Important Notes Regarding Your Reservation

This product will be sold on a limited quantity online reservation basis. Please confirm the details below before making a reservation.

■ About Reservations

  • Reservation Period: October 10, 2025 (Fri) 10:00 AM - October 31, 2025 (Fri) 11:59 PM
  • Reservations are limited to the official online shop (EC site).
  • You can view the actual product at the store (52 D.L. STORE) from October 10 (Fri), but reservations can only be made online. Please note that we do not accept reservations at the store.

■ About Product Delivery and Shipping

  • Reserved products are scheduled to be shipped sequentially from November 2025.
  • Please note that the shipping start time may vary.
  • If you reserve multiple products, they may be shipped once all items are available.

■ About In-Store Sales

  • General in-store sales are scheduled to begin on November 1, 2025 (Sat).
  • Quantities are limited, so if all items sell out during online reservations, in-store sales may not take place.

■ About Cancellations and Changes

  • **Cancellations or changes after reservation cannot be accepted.**
    Please confirm the details carefully before placing your order.
  • Returns or exchanges are not accepted except for defective products.
  • In the unlikely event of a defective product, we will handle it based on our return policy.

■ Other Important Notes

  • This product is a limited quantity sale for initial reservations only.
  • Reservations will close once the planned quantity is reached.
  • The novelty item "SABOTEN Strap" is a collaboration design conceived by Yumi Adachi, and quantities are limited.

Credits

Photographer Akiko Isobe｜@akikoisobe
Stylist Koji Oyamada｜@oyamadakoji
Hair&Make-up Chisato Taka｜@_kou_chang__813
Special Thanks｜@naoten10