“Embodying Emotion”: The Unique ‘PASSION’ Bag, a Collaboration Between 52 BY HIKARUMATSUMURA and Actress Yumi Adachi, Is Born

─ Limited Pre-Orders Begin Friday, October 10th ─

The experimental design bag brand “52 BY HIKARUMATSUMURA” announces the new bag ‘PASSION’, a collaboration with actress Yumi Adachi. This product is a special collaboration in the "MISS ROBOT" series, which allows for the free construction of shapes, colors, and patterns by combining square modules without the use of any thread or needles. ‘PASSION’ is a bag that "transcends the everyday," born from a passionate dialogue. Hikaru Matsumura, designer of "52 BY HIKARU MATSUMURA," and Yumi Adachi repeatedly discussed and meticulously selected each piece's color, pursuing and creating a new form. The design, woven from passion and intuition, goes beyond the conventional boundaries of a bag and offers a new choice: "embodying emotion." Experience this special product, ‘PASSION’, born from a clash of passions, as a step to unleash and accelerate your own passion on the canvas of fashion.