{"title":"WAF-FUL TOWN SHOULDER","description":null,"products":[{"product_id":"waf-ful-town-mini-shoulderice-gray","title":"WAF-FUL TOWN MINI SHOULDER (Ice gray)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWAF-FUL TOWN Mini Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv class=\"column\" style=\"text-align: start;\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 83 Ice Gray\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\" alt=\"\" width=\"31\" height=\"31\"\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblack\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblue-gray\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eThe TOWN MINI SHOULDER has been added to the WAF-FUL line.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis slightly smaller shoulder bag with a gusset is perfect for carrying your smartphone, mini wallet, and other essentials. It can be used as a fashion accessory to accent your outfit, suitable for both casual and stylish looks. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eTo achieve a \"soft yet self-supporting bag,\" we arrived at a manufacturing method similar to baking waffles in an oven, combined with the waffle slab structure used in architecture. The \"FUL\" at the end of \"WAF-FUL\" is the same suffix as in BEAUTIFUL or POWERFUL, meaning \"full of\" or \"complete,\" expressing a series rich in softness and functionality.\u003cbr\u003eIt uses a new material made from double-knitted fabric with excellent cushioning properties, treated with a special process. The soft-touch finish gently envelops the contents of the bag.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct number: 13BK209\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 240mm × H 120mm × D 130mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 150g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please refer to our \u003ca style=\"color: #666666;\" href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":50185117040940,"sku":null,"price":26400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_MINI_SHOULDER_Ice_gray_2.jpg?v=1777014064"},{"product_id":"waf-ful-town-mini-shoulderblack","title":"WAF-FUL TOWN MINI SHOULDER (Black)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWaf-Ful Town Mini Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv style=\"text-align: start;\" class=\"column\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 90 Black\u003cbr\u003e\u003cbr\u003e \u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderice-gray\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblack\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\" alt=\"\" width=\"31\" height=\"31\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblue-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\" alt=\"\" width=\"31\" height=\"31\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eThe TOWN MINI SHOULDER has been added to the WAF-FUL series.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis slightly small shoulder bag with a gusset is the perfect size for carrying your smartphone, mini wallet, and other essentials. It can be used as a stylish accessory to complement your outfit, whether you prefer a casual or elegant look. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eOur goal was to create a \"bag that is soft yet stands on its own,\" and we achieved this by combining a manufacturing method similar to baking waffles in an oven with the waffle slab structure used in architecture. The \"FUL\" at the end of \"WAF-FUL\" is the same suffix \"FUL\" as in BEAUTIFUL and POWERFUL, meaning \"full of\" or \"filled with,\" expressing a series that is full of softness and functionality.\u003cbr\u003eIt uses a new material made of special processed corrugated knit with excellent cushioning. The soft-touch finish gently cradles the contents of the bag.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct No.: 13BK209\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 240mm × H 120mm × D 130mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 150g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please be sure to check our \u003ca style=\"color: #666666;\" href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":50185119531308,"sku":null,"price":26400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_MINI_SHOULDER_Black_2.jpg?v=1777013966"},{"product_id":"waf-ful-town-shoulderdark-green","title":"WAF-FUL TOWN SHOULDER (Dark Green)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWaf-ful Town Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 4\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv class=\"column\" style=\"text-align: start;\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 62 Dark Green\u003cbr\u003e\u003cbr\u003e \u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderice-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\" alt=\"\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblack\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\" alt=\"\" width=\"31\" height=\"31\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderdark-green\"\u003e\u003cimg height=\"30\" width=\"30\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_Green.png?v=1732779847\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblue-gray\"\u003e\u003cimg height=\"33\" width=\"33\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/collections\/new-asterisk\/products\/waf-ful-town-shoulder-dark-green\"\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eThe TOWN Shoulder has been added to the WAF-FUL series. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eIn pursuit of \"a bag that is soft yet self-supporting,\" we arrived at a manufacturing method that bakes it like a waffle in an oven, and the waffle slab structure used in architecture. The \"FUL\" at the end of \"WAF-FUL\" is the same suffix \"FUL\" as in BEAUTIFUL and POWERFUL, meaning \"full of\" or \"rich in,\" representing a series full of softness and functionality.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eThis is a large shoulder bag. It can be worn cross-body or over the shoulder, and is large enough to easily fit A4 size.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eIt uses a new material that is a cushiony double-knit fabric with special processing.                　\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003eIt has a soft touch finish that gently envelops the contents of the bag.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct number: 13BK208\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 470mm × H 355mm × D 45mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 450g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please be sure to check our \u003ca href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\" style=\"color: #666666;\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":50185216688428,"sku":null,"price":41800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_SHOULDER_DkGreen.jpg?v=1777014883"},{"product_id":"waf-ful-town-shoulderblack","title":"WAF-FUL TOWN SHOULDER (Black)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWAF-FUL Town Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 4\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv style=\"text-align: start;\" class=\"column\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 90 Black\u003cbr\u003e\u003cbr\u003e \u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderice-gray\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblack\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderdark-green\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_Green.png?v=1732779847\" alt=\"\" width=\"30\" height=\"30\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblue-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\" alt=\"\" width=\"33\" height=\"33\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/collections\/new-asterisk\/products\/waf-ful-town-shoulder-dark-green\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-bucketlavender?_pos=6\u0026amp;_sid=dba3ee070\u0026amp;_ss=r\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eA Town Shoulder bag has been added to the WAF-FUL lineup.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eTo achieve a \"soft yet self-standing bag,\" we arrived at a manufacturing method like baking waffles in an oven and a waffle slab structure used in architecture. The \"FUL\" in \"WAF-FUL\" is the same suffix as in \"BEAUTIFUL\" or \"POWERFUL,\" meaning \"full of\" or \"rich in,\" representing a series full of softness and functionality.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eThis is a large shoulder bag. It can be worn across the body or on the shoulder, and is large enough to easily fit A4 size.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eIt uses a new material that has been specially processed from highly cushioned cardboard knit.                　\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003eIt has a soft-touch finish that gently cradles the contents of the bag.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct No.: 13BK208\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 470mm × H 355mm × D 45mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 450g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please be sure to check our \u003ca href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\" style=\"color: #666666;\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":50185217081644,"sku":null,"price":41800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_SHOULDER_Black.jpg?v=1777014456"},{"product_id":"waf-ful-town-shoulderice-gray","title":"WAF-FUL TOWN SHOULDER (Ice gray)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWaf-ful Town Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv class=\"column\" style=\"text-align: start;\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 83 Ice gray\u003cbr\u003e\u003cbr\u003e \u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderice-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\" alt=\"\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblack\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\" alt=\"\" width=\"31\" height=\"31\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderdark-green\"\u003e\u003cimg height=\"30\" width=\"30\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_Green.png?v=1732779847\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblue-gray\"\u003e\u003cimg height=\"33\" width=\"33\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\"\u003e\u003c\/a\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eThe WAF-FUL series now includes the TOWN Shoulder. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eSeeking a bag that is \"soft yet self-standing,\" we arrived at a manufacturing method akin to baking waffles in an oven and the waffle slab structure used in architecture. The \"FUL\" suffix in \"WAF-FUL,\" similar to \"BEAUTIFUL\" or \"POWERFUL,\" means \"full\" or \"enriched,\" expressing a series rich in softness and functionality.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eThis is a large shoulder bag. It can be worn cross-body or over the shoulder and is large enough to easily fit A4 size items.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eIt uses a new material created by applying special processing to highly cushioned cardboard knit. The bag has a soft-touch finish that gently cradles its contents.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eProduct No.: 13BK208\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 470mm × H 355mm × D 45mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 450g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please refer to our \u003ca style=\"color: #666666;\" href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":50185217933612,"sku":null,"price":41800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_SHOULDER_Ice_gray.jpg?v=1777015108"},{"product_id":"waf-ful-town-mini-shoulderblue-gray","title":"WAF-FUL TOWN MINI SHOULDER (Blue Gray)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWaf-Ful Town Mini Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv title=\"Page 4\" class=\"page\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv style=\"text-align: start;\" class=\"column\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 57 Blue Gray\u003cbr\u003e\u003cbr\u003e \u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderice-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\" alt=\"\" width=\"31\" height=\"31\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblack\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-mini-shoulderblue-gray\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\"\u003e\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eThe TOWN MINI SHOULDER has been added to the WAF-FUL series.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis is a slightly smaller shoulder bag with a gusset, perfect for carrying your smartphone, mini wallet, and other essentials. It can also be used as an accessory to accent your outfit, suitable for both casual and stylish looks. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eWe aimed for a \"bag that is soft yet self-supporting\" and arrived at a manufacturing method similar to baking waffles in an oven, combined with the waffle slab structure used in architecture. The \"FUL\" at the end of \"WAF-FUL\" is the same suffix \"FUL\" as in BEAUTIFUL or POWERFUL, meaning \"full of\" or \"enriched,\" representing a series full of softness and functionality.\u003cbr\u003eIt uses a new material that is a special processed cardboard knit with excellent cushioning. The soft-touch finish gently cradles the contents of the bag.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct No.: 13BK209\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize: W 240mm × H 120mm × D 130mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial: Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight: 150g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For returns and details, please refer to our \u003ca style=\"color: #666666;\" href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":52783919857964,"sku":null,"price":26400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_MINI_SHOULDER_Blue_gray_2.jpg?v=1777014018"},{"product_id":"waf-ful-town-shoulderblue-gray","title":"WAF-FUL TOWN SHOULDER (Blue Gray)","description":"\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eWAF-FUL TOWN Shoulder\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 4\"\u003e\n\n\u003cdiv class=\"layoutArea\"\u003e\n\n\u003cdiv style=\"text-align: start;\" class=\"column\"\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003eColor: 57 Blue Gray\u003cbr\u003e\u003cbr\u003e \u003cspan style=\"color: #404040;\"\u003e\u003cspan style=\"color: #666666;\"\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderice-gray\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_ICE_32x32.png?v=1661926323\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblack\"\u003e\u003cimg height=\"31\" width=\"31\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_BLACK_64ee1940-c958-4cac-9bf8-7cedcb44a75b.png?v=1774341731\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderdark-green\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/WAF_Green.png?v=1732779847\" alt=\"\" width=\"30\" height=\"30\"\u003e\u003c\/a\u003e　\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-town-shoulderblue-gray\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/Blue_gray_1.png?v=1774341759\" alt=\"\" width=\"33\" height=\"33\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/collections\/new-asterisk\/products\/waf-ful-town-shoulder-dark-green\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/52byhikarumatsumura.com\/products\/waf-ful-bucketlavender?_pos=6\u0026amp;_sid=dba3ee070\u0026amp;_ss=r\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eThe TOWN Shoulder has been added to the WAF-FUL lineup.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWe aimed for a \"soft yet self-standing bag,\" and what we arrived at was a manufacturing method that bakes it like a waffle in an oven, combined with the waffle slab structure used in architecture. The \"FUL\" at the end of \"WAF-FUL\" is the same suffix \"FUL\" as in BEAUTIFUL or POWERFUL, meaning \"full of\" or \"filled with,\" expressing a series that is full of softness and functionality.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003eThis is a large shoulder bag. It can be used as a cross-body or shoulder bag and is large enough to easily fit A4 size items.\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eIt uses a new material made by specially processing highly cushioned cardboard knit.                　\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003eIt has a soft-touch finish that gently envelops the contents of the bag.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan style=\"color: #666666;\"\u003e\u003c\/span\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eProduct No. :  13BK208\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eSize :　W 470mm × H 355mm × D 45mm\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #666666;\"\u003eMaterial :  Polyester\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"color: #666666;\"\u003eWeight :　450g\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan style=\"color: #666666;\"\u003e*For product returns and details, please be sure to check the \u003ca href=\"https:\/\/52byhikarumatsumura.com\/pages\/return-policy\" style=\"color: #666666;\"\u003eRETURN POLICY\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"52 BY HIKARUMATSUMURA","offers":[{"title":"Default Title","offer_id":52788218495276,"sku":null,"price":41800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0029\/0101\/6622\/files\/TOWN_SHOULDER_Blue_gray.jpg?v=1777014823"}],"url":"https:\/\/52byhikarumatsumura.com\/en\/collections\/waf-ful-town-shoulder.oembed","provider":"52 BY HIKARUMATSUMURA","version":"1.0","type":"link"}